You want to buy CD, you see the price 12.99 (not 13). How do you traet this price?
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Subconsciously 12.99 is more attractive than 13
12.99 or 13 it's the same price
Bad trick, an effort to convince me that I pay less while I pay the same price
For 1 CD it is not big saving but for thousands CDs I can save thousands cents
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