I live in the Puget Sound area and work for a water conservation nioorpfnt called Friends of the Cedar River Watershed. We are finding some really good success with a new initiative called the Watershed Report, which is a partnership between school districts, cities (specifically the stormwater managers and city engineers), and the nioorpfnt community. We're getting a lot of traction with students, administrators, and cities because of this project, which has behavior change as one of its primary goals. There is a lot of attention being focused on stormwater in our area due to the high level of pollution entering the Sound as well as community appreciation for the natural beauty of the Sound. You're right, social marketing is critical. This project is all student-based and really impressive!

by Nermine 01:30:08 PM 2012.07.26