A (too) long series of respnoses: What was Morgan Stanleyâ??s purpose in publishing this report? They say this 15 year oldâ??s work is the â??clearest and most thought-provoking insights we have seen.â?? To quote SNL, â??Really?!?â?? They say teens donâ??t Twitter, â??Really?!?â?? Yeah I do not know. Perhaps- just perhaps- they were trying to sound hip and in-the-know by writing something about Twitter? The report doesn't really seem to have a purpose. What about the age difference? If memory serves the boy is 15. But that begs the question, why the substantial change in attitude about Twitter from his friends to my students? Is it simply reflective of older teen attitudes? Yes. I really think there is such a leap in attitudes and values between the age groups that it makes the reports in this case incomparable. What if the 15 year old were given twitter with a purpose, would that make a difference in their use. Of course it would make a difference- we use what best serves our purposes. If their purpose is to tell their friends what music they're listening to and show off a picture they took of themselves in the mirror, than Twitter doesn't really serve it. By the end a large percentage were â?? because they had found value in the tool and were part of a community in which they could engage and receive value. I think the teens that aren't using Twitter- and probably even the ones that are- are already part of a community where they recieve the kind of value they are looking for. (Facebook, etc.)Your JB4520 students were almost all already getting the same value as younger teens do from Facebook- but we had another need- not only to share, but to receive information. I think that is the main difference. We aren't focusing on just self-expression so much as information sharing. And you taught us how to use it in a way that forms a two-way, symbiotic relationship! (You like that?) But teens' lives are based on their schools and the people there. They probably care more about just what their friends are doing and what their friends think- not locals whom they don't know.I think if teens were looking for a niche group in the community (like PR professionals, or ballet dancers, or athletes or artists), they would have a lot more reason to be on Twitter. They could see who's on that scene locally. They could see what other enthusiasts are saying. But they are used to a format more like Facebook, so most probably haven't figured out how to use Twitter effectively yet.OK, I'm done for now. My comment feels more like a novel!What do you think?
by Bruna 06:39:20 AM 2012.05.13 |