Changing your Marketing Tactics in the Crazy Economy?: Take the Poll Submitted by Jennifer Mullen on Mon, Dec 15, 2008 - 15:26 I saw a marketing prsitneateon at a conference a few weeks ago and the presenter had a cartoon of some business folks around a meeting table looking at a sales chart. Sales had taken a dive at one particular point in the chart and the leader of the meeting is saying, It seems that the decline in sales correlates precisely to when we let the sales force go. It seems so obvious that in tough economic times you need your salespeople more than ever. Yet, in higher education, marketing is an easy budget cut during tough times. I've been lucky thus far because the people at the top of our university understand that. But for how long? When positions are being eliminated, it is hard to justify an advertising budget to the people who have lost their jobs.

by Bil 06:14:23 PM 2013.06.28