I like it when the writers put the cosniunlocs at the very beginning of the blog and give their recommends right at the top. It would be very helpful, if they start then with a benefit and features sequence. Something in the order of: here is the most important benefit, then list the features associated with that benefit; here's the second most benefit, and its list of features. An example of this type sequencing is from many years ago, but it made the concept clear to me. Benefit: Do you want to guarantee your children go to college? Feature: Then you'll want the XYZ term life insurance from Insurance Company N I'm in the food industry and I have been cooking up these F-B sequences for different food products,e.g., tortillas.

by Praveen 12:52:34 AM 2012.07.26