Honestly, I wouldn't excpet more from Republique.They way you put it, you make it sound like Republique is Wieden+Kennedy Beirut, or as if a big creative powerhouse was having a bad streak. Which is as far from the truth as a Lebanese star saying they've never had a nose job. Republique was never good, to begin with.The Mukhi Sisters campaign was a cheap rip-off of a famous classic. Sleep Comfort was inspired', unfunny and deja-vu, and this independence ad comes as the fly on top of the shit.It's time these so-called 'boutique agencies' took a reality check. And I don't just mean Republique, but also Nineteen84 and Interesting Times. With their limited client list and comfortable deadlines, they are already more creatively privileged than big agencies. They are excpeted to outperform the competition.If you're a boutique agency and all you can come up with is scams and copycats, then you're not worthy of any merit. The Dubai Lynx is not a success-o-meter. Hell, even Clementine has one.PS Please delete my first post.
by Terry 02:03:37 PM 2013.03.13 |